According to a 2012 study from the Girl Scout Institute, 75% of girls were interested in the STEM fields (Science, Technology, Engineering and Math.) The same study also showed that these girls were very likely to be interested in creative pursuits like drawing, writing and fashion.
Girls are not one dimensional. We want to show them that you can be interested in tech.. and everything else that is fun about being a girl.
Unfortunately, despite this initial interest in STEM, girls are not choosing to study computer science. In fact, the number of women pursuing computer science degrees has actually dropped since the mid 80s!
We want to inspire a deep curiosity and lasting love for computers and programming. A love that these girls can take with them throughout their careers and lives.