Workshop Code: hsts-w1
In this hands-on Google Analytics and AdWords training workshop, students will learn everything they need to know to get started with Google Analytics and Google AdWords. Google Analytics is the most popular service on the web for tracking and reporting website traffic. Google AdWords is an online advertising program that lets you spend as much or as little as you want to buy online ads and then track their impact. HSTS’s Google Analytics and AdWords training class, will cover how to set up, manage, and effectively utilize Good Analytics and Google AdWords for your business. It will also teach you how to use both programs together to maximize your online presence.
Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Tracking Website Traffic
Reporting on Website User Data and Conversions
Advertising Your Business Online
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