Practical Google Analytics and AdWords Workshop

Register this workshop for $190
USA & Canada: +1 240-200-6131
International Call: +1 240-391-8360
9am-6pm DC time or 1pm-10pm GMT

Workshop Code: hsts-w1

Workshop Overview

In this hands-on Google Analytics and AdWords training workshop, students will learn everything they need to know to get started with Google Analytics and Google AdWords. Google Analytics is the most popular service on the web for tracking and reporting website traffic. Google AdWords is an online advertising program that lets you spend as much or as little as you want to buy online ads and then track their impact. HSTS’s Google Analytics and AdWords training class, will cover how to set up, manage, and effectively utilize Good Analytics and Google AdWords for your business. It will also teach you how to use both programs together to maximize your online presence.

Workshop Prerequisites

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles For This Workshop

Marketing Professionals
Digital Advertisers
Business Owners
Website Developers

Uses for Google Analytics and AdWords:

Tracking Website Traffic
Reporting on Website User Data and Conversions
Advertising Your Business Online

Follow-up Courses

Responsive Site Design with Bootstrap
Beginner Website Design Using HTML and CSS
Responsive Website Design Using Advanced HTML5 and CSS3
Intro to Dreamweaver with Website Development Training
Adobe Muse Training Course

Workshop Info

Highlights

  • 6 hour hands-on training led by experienced instructors
  • Digital workshop contents

Enrollment Fee

In-person in DC or Online: $190 per 6 hour workshop


Workshop Session Dates

Our workshops are offered all year around. Upon registration we enroll you to the earliest available class but you can reschedule it free of charge. Location

  • Our office (1525 Newton St, NW, Ste 212 Washington DC, 20010) located 2 blocks from the Columbia Height metro

Time

  • Saturdays 9AM-4:30PM (1 hour Lunch)
  • Weekdays 6:30PM-9:30 PM

Workshop Outline

Google AdWords

  1. Online Advertising Opportunity
  2. Benefits of Google AdWords
  3. Account Structure
  4. Developing a Google AdWords Campaign
  5. Model for Successful Online Advertising
  6. Display Campaigns
  7. Campaign Settings, Key Words, Bidding
  8. Advanced Settings
  9. Campaign SetUp Options
  10. Video and Shopping Campaigns
  11. Google AdWords Reporting
  12. Optimization Techniques

Google Analytics

  1. How Google Analytics Works
  2. Interface Features
  3. Reports
  4. Audience
  5. Acquisition
  6. Campaign Tracking
  7. Behavior
  8. Conversions
  9. Multi-Channel Funnels
  10. Advanced Interface Features (specific requests)
  11. Goals
  12. Configuration Options
  13. Using Reports
  14. Model for Successful Analysis
Register this workshop for $190