Practical Google Analytics and AdWords Workshop

Self-paced registration
Registration: self-paced from $60 or live online from $390

Pick your class type

Total: $

USA & Canada: +1 240-200-6131

Practical Google Analytics and AdWords Workshop

Workshop Code: hsts-w1

What Is Included in this Live Workshop

Workshop Overview

In this hands-on Google Analytics and AdWords training workshop, students will learn everything they need to know to get started with Google Analytics and Google AdWords. Google Analytics is the most popular service on the web for tracking and reporting website traffic. Google AdWords is an online advertising program that lets you spend as much or as little as you want to buy online ads and then track their impact. HSTS’s Google Analytics and AdWords training class, will cover how to set up, manage, and effectively utilize Good Analytics and Google AdWords for your business. It will also teach you how to use both programs together to maximize your online presence.

Workshop Prerequisites

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles For This Workshop

Marketing Professionals
Digital Advertisers
Business Owners
Website Developers

Uses for Google Analytics and AdWords:

Tracking Website Traffic
Reporting on Website User Data and Conversions
Advertising Your Business Online

Follow-up Courses

Responsive Site Design with Bootstrap
Beginner Website Design Using HTML and CSS
Responsive Website Design Using Advanced HTML5 and CSS3
Intro to Dreamweaver with Website Development Training
Adobe Muse Training Course

Self-paced training

This course is available in a self-paced video format for free. Click here to learn more and register. For complete self-paced web design training, visit our Web design and development bundle page.

Overall Info About our Workshops


Enrollment Fee

Online live starts from $390

Workshop Session Dates

Our workshops are offered all year around. Upon registration we enroll you to the earliest available class but you can reschedule it free of charge. Location


Workshop Outline

Topics Covered in this Course.

Google AdWords

  1. Online Advertising Opportunity
  2. Benefits of Google AdWords
  3. Account Structure
  4. Developing a Google AdWords Campaign
  5. Model for Successful Online Advertising
  6. Display Campaigns
  7. Campaign Settings, Key Words, Bidding
  8. Advanced Settings
  9. Campaign SetUp Options
  10. Video and Shopping Campaigns
  11. Google AdWords Reporting
  12. Optimization Techniques

Google Analytics

  1. How Google Analytics Works
  2. Interface Features
  3. Reports
  4. Audience
  5. Acquisition
  6. Campaign Tracking
  7. Behavior
  8. Conversions
  9. Multi-Channel Funnels
  10. Advanced Interface Features (specific requests)
  11. Goals
  12. Configuration Options
  13. Using Reports
  14. Model for Successful Analysis

Self-paced registration
Registration: self-paced from $60 or live online from $390

Pick your class type

Discount or coupon code: Total: $

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